UpCraft Club founder Elizabeth Caven addresses a question by judge Heidi Parkhurst during the IWLC's Invest in She at the Hotel Kirkwood in Cedar Rapids on Thursday, June 11, 2015. Six female-led companies gave presentations in a "Shark Tank" style in a entrepreneurial pitch competition for $40,000 in investment from local business leaders. (Justin Torner/Freelance for the Gazette)