Customers fill the Vine Tavern & Eatery, 39 2nd St Coralville, IA 52241 after the Iowa vs Wisconsin basketball game held at Carver-Hawkeye Arena on Saturday, Ferbruary 22, 2014. Businesses near the University of Iowa stadium complexes see a dramatic increase of business due to the influx of fans atending the games. (Justin Torner/Freelance for the Corridor Business Journal)